Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting.
Social media marketing is the use of social media platforms and websites to promote a product or service.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Sponsored or “boosted” Facebook posts are content that a company has paid to promote. These sponsored posts originally appear on the company's Facebook timeline as organic content, but are able to get a boost in visibility, thanks to paid promotion.
Instagram sponsored posts (which are sometimes used to refer to “promoted” posts) are organic posts on-platform that you then pay to promote. When you do this, you aren't creating an entirely new ad with the same creative.
Videos play very important role, when it comes to drive traffic from Google. Seeing popularity of video sites like Youtube, Vimeo etc., video promotion has become a good way to target your crucial keywords to promote your business through videos.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates.